A Year of Momentum
The next chapter for the Cobb-Marietta Coliseum & Exhibit Hall Authority has begun. At the conclusion of a year filled with unforgettable moments, we "broke bricks" to celebrate the commencement of the much-anticipated renovation and expansion of our convention center.
This fiscal year was nothing short of spectacular, featuring Major League Baseball's Capital One All-Star Village-a thrilling four-day festival at the Cobb Convention Center during All-Star Week. We also hosted sold-out performances by, among others, music icon Sting and the hilarious Josh Johnson at the Cobb Energy Performing Arts Centre. We celebrated an impactful field trip season and the 17th Shuler Awards at the ArtsBridge Foundation, marking a year that will be etched in our memories.
With new beginnings come fresh leadership and a new identity. We're thrilled to welcome Charles Beirne as our General Manager & CEO, alongside several key leadership changes. The Cobb Galleria Centre rebranded to the Cobb Convention Center Atlanta, marking a new era with a name that better reflects our location and purpose.
As we continue building our next chapter, the possibilities are endless. Read on to see what we accomplished in Fiscal Year 2025, what's happening now, and what's on the horizon.
2025 Year In Review
A Home Run for Cobb
Cobb Convention Center spent the year in a substantial growth phase that included playing a key part in Major League Baseball's All-Star Week, kicking off our highly anticipated renovation and expansion, and continuing to host a vibrant calendar of conventions, trade shows, meetings and catering events.
A Season of Standout Performances
Cobb Energy Performing Arts Centre's success in the global venue community is reflected in its continued ranking in the top 50 venues in Pollstar's Top 200 Theatres Worldwide. This achievement highlights the Centre's dedication to excellence in hosting a diverse array of performances and events, attracting top-tier talent and audiences from around the southeast and the globe.
Expanding Access Through the Arts
The 2024-2025 season for ArtsBridge Foundation was a year of transition and excitement, with new leadership, new partnerships, and a renewed focus on access to educational arts experiences for all Georgia students, regardless of financial circumstance.
Jerry Nix
Chairman | Cobb-Marietta Coliseum & Exhibit Hall Authority
Letter from The Chairman
In Fiscal Year 2025, the Cobb-Marietta Coliseum & Exhibit Hall Authority began its most ambitious project to date. And we began it with a new leader for the first time in 29 years.
Charles Beirne joined us as General Manager & CEO in December 2024, as final plans were taking shape for an ambitious expansion and renovation of the convention center campus. Charlie's combination of experience leading convention centers, entertainment venues and performing arts centers along with his expertise in major expansion projects made him the perfect fit for our future growth. He has hit the ground running and has provided valuable leadership throughout this transitional time.
The leadership team was also boosted by the promotions of Rob Turner to Chief Operating Officer and Larry Green to Managing Director, as well as the addition of Thomas Fowlkes as Executive Director of the ArtsBridge Foundation.
Rob and Larry bring a wealth of experience and leadership qualities to their roles, and Thomas understands the ArtsBridge mission and has the credentials to enhance the brand and exceed our fundraising goals.
Our Authority issued bonds in summer 2025 to fund the $190 million expansion and renovation project. Getting to this day took a team effort that started with Charlie Beirne and Rob Turner, and we couldn't have gotten there without tremendous collaboration from Cobb County officials. I am thankful for the County and our municipal partners for believing in the importance of modernizing one of Cobb's leading economic generators.
Thanks are also due once again to Vice Chairman Bob Voyles and the rest of the Authority for providing the vision and support for the expansion project. Our Cobb County-based project team of Holder Construction, Rule Joy Trammell + Rubio and Impact Development Management have illustrated what we already knew: world-class talent resides right here in Cobb. I look forward to seeing the new convention facility take shape in anticipation of a grand opening in 2027.
Cobb Energy Performing Arts Centre celebrated another successful year of delivering exceptional performances, while the ArtsBridge Foundation introduced thousands of students to a variety of artistic experiences through field trips and the Georgia High School Musical Theatre Awards. We extend our gratitude to the numerous individuals and companies mentioned in this Annual Report for their generous contributions of time and financial support, which have greatly benefited students and educators throughout the state.
Sincerely,
Jerry Nix
Chairman
Cobb-Marietta Coliseum & Exhibit Hall Authority
The Authority
Front Row: Derek Norton, Lisa Cupid, Jerry Nix, Connie Engel
Back Row: Joseph B. Atkins, Steve "Thunder" Tumlin, Robert P. Voyles
The seven-member Cobb-Marietta Coliseum & Exhibit Hall Authority is a body corporate and politic created by the Georgia General Assembly in 1980 for the purpose of acquiring, constructing, operating and maintaining facilities for the general purpose of promoting cultural growth, education and welfare.
The Authority owns and operates the Cobb Convention Center, Cobb Energy Performing Arts Centre, ArtsBridge Foundation and Galleria Specialty Shops.
Letter from The CEO
What a first year! It's been an exciting time to step in as General Manager and CEO of the Authority. In my first year alone, we hosted the largest event in the convention center's history during MLB All-Star Week, we issued bonds and broke ground on the convention center renovation and expansion, and we unveiled a new name.
Cobb Energy Performing Arts Centre and ArtsBridge Foundation showcased innovative and diverse programming that reached new audiences.
Thank you to Chairman Jerry Nix and the members of the Cobb-Marietta Coliseum & Exhibit Hall Authority for investing in our facilities and providing the vision for our reinvention. Stay tuned as we make new places to meet.
Sincerely,
Charles Beirne
General Manager & CEO
Cobb-Marietta Coliseum & Exhibit Hall Authority
Impact
The Authority engaged a third-party firm to perform an Economic Impact Study for the fiscal year ended September 30, 2025. The study provides an independent analysis of the total financial impact of the combined operations of Cobb Convention Center and Cobb Energy Performing Arts Centre on Cobb County and the State of Georgia.
Economic Impact
Cobb County
Cobb Convention Center
Cobb Energy Centre
Combined
State of Georgia (Includes County)
Cobb Convention Center
Cobb Energy Centre
Combined
Total Economic Impact is the total direct, indirect and induced spending effects generated by each facility's operations. Employment represents the number of full and part time jobs supported by each facility's operations.
TAX REVENUE IMPACT
Cobb County
Local Option, Liquor by the Drink, Hotel/Motel Tax
State of Georgia
Sales & Use Tax, Personal and Corporate Income Tax
Total Tax Revenue Impact
Combined local and state tax revenue impact
HISTORICAL ECONOMIC IMPACT
An Economic Impact Study for the Authority's venues is prepared annually by a third party firm. The table below provides a 10-year history of the Total Economic Impact on the State of Georgia (including Cobb County).
Total Economic Impact is the total direct, indirect and induced spending effects generated by each facility's operations. The decreases for fiscal years 2020 and 2021 are pandemic related.
INTERGOVERNMENTAL REVENUES
Debt service for Cobb Convention Center is provided for by a portion of the Hotel/Motel and Liquor by the Drink Taxes collected by Cobb County and six municipalities within the county. The county and municipalities remit the funds directly to the Authority's Bond Trustee for debt service. Remaining amounts fund the Authority's contractual obligations to the county and municipalities and provide funding for Cobb Travel & Tourism.
Tax Revenues Remitted to the Authority's Bond Trustee:
Hotel/Motel Tax
Liquor By The Drink Tax
$23,778,000
$1,551,000
$25,329,000
Debt Service
(4,969,000)
$20,360,000
Contractual Payments to the County/Municipalities
Cobb Travel & Tourism Funding
(12,854,000)
(1,839,000)
Intergovernmental Revenue Surplus
$5,667,000
Cobb Convention Center
COBB CONVENTION CENTER 2025
0
0
Cobb Convention Center spent the year in a substantial growth phase that included playing a key part in Major League Baseball's All-Star Week, kicking off our highly anticipated renovation and expansion, and continuing to host a vibrant calendar of conventions, trade shows, meetings and catering events.
We were extremely excited to step up to the plate during the 95th Annual Major League Baseball All-Star Game in July 2025. Our Center and Galleria campus transformed into the Capital One All-Star Village, the ultimate destination for baseball fans! Over four thrilling days, we welcomed 51,000 visitors to experience interactive baseball activities and indulge in our Ballpark Bites food court, featuring mouthwatering dishes inspired by 11 Major League Baseball stadiums. Our culinary team truly hit it out of the park!
As we wrapped up an incredible summer, we hosted our final month of trade shows and events before closing in September to begin the demolition of the Galleria Specialty Shops and an exciting renovation journey.
Our Brick Breaking Ceremony marked the start of this new chapter, where we celebrated with our leadership, project team, partners, and staff, smashing bricks and raising a toast to the future.
With our new name - Cobb Convention Center Atlanta - we're proud to clarify our identity as a premier venue that bridges Cobb and Atlanta. This change not only highlights our geographic significance but also emphasizes our commitment to hosting unforgettable conventions and large-scale events. Here's to a bright future ahead!
Cobb Energy Performing Arts Centre
COBB ENERGY CENTRE 2025
0
0
Cobb Energy Performing Arts Centre's success in the global venue community is reflected in its continued ranking in the top 50 venues in Pollstar's Top 200 Theatres Worldwide. This achievement highlights the Centre's dedication to excellence in hosting a diverse array of performances and events, attracting top-tier talent and audiences from around the southeast and the globe.
In 2025, the Centre hosted hundreds of performances highlighted by Sting, The National Ballet of Ukraine, Derek Hough, Dave Koz, Alton Brown, October London, The Thorn, Brit Floyd, The Wiggles and three Josh Johnson performances.
Resident companies The Atlanta Opera and Atlanta Ballet showcased world-class productions in the John A. Williams Theatre. Atlanta Ballet staged Stravinsky's Rite of Spring, Swan Princess, Coppelia and 22 performances of the ever popular The Nutcracker. The Atlanta Opera's innovative season was highlighted by Wagner's Siegfried, a continuation of the "Ring" cycle, as well as performances of Mozart's The Magic Flute, Verdi's Macbeth and Handel's Semele.
The Skyline Lounge, introduced last year, continues to be a patron favorite. The VIP space includes exclusive use of the lounge starting prior to showtime and during intermission, access to a dedicated bar featuring exclusive specialty cocktails, and food and drink included with lounge admission.
The Kessel D. Stelling Ballroom remains a preferred destination, hosting some of Atlanta's most prominent corporate and social events including Children's Healthcare of Atlanta, Institute of Nuclear Power Operations, Atlanta Jewish Film Festival and the ArtsBridge Foundation's Overture Gala.
ArtsBridge Foundation
ARTSBRIDGE FOUNDATION 2025
The Shuler Awards
0
Schools0
StudentsField Trips
0
Students$0
Served
0
Title 1 Schools0
CountiesThe 2024-2025 season for ArtsBridge Foundation was a year of transition and excitement, with new leadership, new partnerships, and a renewed focus on access to educational arts experiences for all Georgia students, regardless of financial circumstance.
ArtsBridge welcomed new Executive Director Thomas Fowlkes, a seasoned arts administrator and Atlanta native whose previous experience includes Atlanta Ballet (General Manager), Theatrical Outfit (Managing Director), Horizon Theatre (Managing Director), and Jamestown Properties (Ponce City Market) in addition to his work in New York, Chicago, and Houston.
The Field Trip Season was an exciting one, starting with a great local arts partnership with Synchronicity Theatre, presenting Mufaro's Beautiful Daughter. This musical adaptation of a traditional African folktale celebrates the rich and colorful culture of Africa using elements of storytelling, magic, and traditional dance, drumming, and song.
Next, we presented Artrageous, a multi-talented group of artists that combine visual art, dance, live music, and audience interaction, ending up with real oversized paintings at the end of the performance! We then journeyed to the world of Mr. Pout-Pout Fish for our youngest students who learned about friendship, looking out for others, and finding one's inner strength, all with the help of music and puppets. Almost 5,000 Cobb County Schools students saw the Atlanta Symphony Orchestra take a musical tour throughout the geography of the Southeast, and finally the Georgia Symphony Orchestra played one of the most exciting orchestra scores in Carnival of the Animals by Camille Saint-Saëns.
This year, the Georgia High School Musical Theatre Awards - The Shuler Awards (GHSMTA) celebrated its 17th anniversary with over 60 schools and 3,000 students participating. Students received invaluable feedback from industry professionals, helping elevate their artistic programs statewide. In April, the final show was presented live on Georgia Public Broadcasting and viewed by thousands across the state.
The annual Overture Gala, "One Enchanted Evening," was another major highlight. The evening featured a chef-curated dinner, a craft cocktail experience, and performances by C.J. Hicks Elementary's Fantastic Falcons, Shuler Alum and educator Alexandra Payne, and members of the GHSMTA 2025 Leading Performer groups. More than $200,000 was raised through live and silent auctions, with guests deeply moved by the stories and performances. The annual event is the main fundraiser for the ArtsBridge Foundation.
Board of Directors
Joanne Truffelman
Sam Olens
Dentons
Fran Friedrich
Renasant Bank
Maranie Brown
BlackRock
Cassius F. Butts
CFB Advisors
W. Imara Canady
AIDS Healthcare Foundation
Charles Chesnutt
Genuine Parts Company (Ret.)
Barbarella Diaz
Diaz Foods
Alexandra Jackson Harris
Alexandra Jackson Music
Kathy McLean
Welborn McLean Group, LLC
Jerry Nix
Genuine Parts Company (Ret.)
Samit Roy
Scicom Infrastructure Services Inc.
Stephen Weizenecker
Barnes & Thornburg LLP
Directors Emeritus
Clare Richardson
Percy Vaughn
Jack Ward
Barbara E. Williams
ArtsBridge Foundation Donors
Producer
AAA Parking
Cobb-Marietta Coliseum & Exhibit Hall Authority
Georgia Lottery
The Zeist Foundation Inc.
Director
Jimmy & Helen Carlos
Community Foundation for Greater Atlanta
Delta Community Credit Union
John & Mary Franklin Foundation
Genuine Parts Company
Georgia Council for the Arts
Rod & Kathy McLean
Jerry & Cheryl Nix
Designer
Charles & Erin Chesnutt
Barbarella & Rene Diaz
Diaz Foods
Fran Friedrich
Alexandra Jackson Harris
Valerie R. Jackson
KIA Motors America Inc
Renasant Bank
Napoleon & Gail Rutledge
SCAD (Savannah College of Art and Design)
Scicom Infrastructure Services, Inc.
Subaru of Kennesaw
Joanne Truffelman
David & Lori Van Lenten
The Ward Foundation
Jean & Jack Ward
Playwright
Steven Bishop
Spencer Chesnutt
Comcast
Elizabeth & Thomas Fowlkes
Stewart Perry
Russ Sanders
Ticketmaster
Deborah Lee Wachsman Trust
Presenter
Renay & Ned Blumenthal
Tony & Meghan Cameron
Children's Healthcare of Atlanta
CMC Foods
Lynn Cochran-Schroder
CoolRay Hearing and Cooling, LLC
Dave Drabik
Brian Friedricks
Robert Gambrill
Dale Gustafson
Edward & Vickie Hubbard
Pamela Hubby
Stephen Hughes
Crystal James
Johnson & Johnson
Marin Kraushaar
William Lynn
Leslie McLeod
Audrey Morgan
Jay and Christine Nix
Samuel & Lisa Olens
Rolle Household
Savannah Distributing Co., Inc
Bennie Shaw
Leslie Stone
Terry Sturm
Luci and Stan Sunshine Family Foundation
Trilith Institute
Rob Turner
Vinings Cumberland Rotary Club
WANF-TV
Mary Wellington
ENSEMBLE
Daniel Britt
Collective Learning Academy of Atlanta
Courtney Brubaker
Burke Music Academy
Danielle Carter-Ford
Gina & Gary Chumney
Rosemarie & Audine Cross
Anita Davis
Bryan Denney
Beth Dettelbach
Elizabeth Dorminy
Lateshia Ellerson
Family Quest Holdings LLC
Sean Ferrell
Megan Fields
Macke Ford
Fox Theatre Atlanta
Nicole Jeffrey
Calvin Johnson
Carrisa Jones
Sid and Leslie Jones Charitable Fund
Jeffrey Juday
Lisa & Scott Kays
Beverly Kinsey
Claudia Manigault
Gillian Matteson
Aris Mcdaniel
Craig McMahon
Jackie McMorris
Etienne Monat
Jane Morgan
Debbie Morris
Twinkle Nelson
Michael Oduselu
Diana & Pierce Rossman
Kena Searcy
Monique Sheffield
Page H. Smith
Venitia Smith
Jeremy Story
Glenda Sullivan
Marilyn Sustrich
Tama Tanowitz
Leana Tatum
Jasmine Taylor
Elizabeth Thomas
Caroline Wallace
In-Kind
1885 Grill
Alliance Theatre
Atlanta News First
The Atlanta Opera
Aurora Theatre
Bennett Thrasher
Broadway Across America
Broadway Dreams Foundation
Burke Music Academy
Café Bombay
Clear Channel Outdoor
Cobb Convention Centre-Atlanta
Cobb Energy Performing Arts Centre
Cobb Travel & Tourism
Coca Cola
Concord Theatricals
Costco Wholesale
Courtyard by Marriott Atlanta Vinings Galleria
Delta Airlines
Diaz Foods
Ed Voyles Kia
Embassy Suites by Hilton Atlanta Galleria
Empire Distributors
Even Hotel Atlanta Cobb
The Falcon Kings
Fine Line Productions
Fox Theatre Atlanta
General Tso's Restaurant & Catering
Genuine Parts Company
Georgia Public Broadcasting
Georgia State University
Hyatt House Atlanta/Cobb Galleria
Manning Entertainment
Modern Luxury
National Distributing
ON Site
Orbit Arts Academy
Papa John's
Publix Super Markets Charities
Renaissance Atlanta Waverly Hotel & Convention Center
RPMxpo
SCAD (Savannah College of Art and Design)
Subway
Trilith Institute
United Distributors
Vibrant Life Visuals
This list reflects gifts given between October 1, 2024, and September 30, 2025.
What's Happening Now
Since the end of the fiscal year, we've been hard at work transforming our convention venue. After a four-month closure for extensive renovations, we proudly reopened our doors in January 2026, ready to welcome back guests with a fresh look and enhanced facilities. The demolition of the Galleria Specialty Shops has been successfully completed, paving the way for our ambitious expansion project. Construction is now underway, and we can't wait to unveil the new spaces that will elevate your event experience to new heights!
The completed renovation of the Cobb Convention Center includes:
- Exhibit Halls - New tunable LED lights with three color temperatures and color-changing capabilities; a new Grab N' Go market in Hall A and renovated fixed food outlets in the additional three halls; renovated restrooms
- Ballroom and prefunction- new carpet, wall coverings, chandeliers, wood finishes, restrooms, lighting systems and speakers
- Rotunda - new terrazzo flooring, glass railings, wood finishes and signature sculptural chandelier
- New fixed and digital signage throughout
- Renovated, state-of-the-art kitchen with all-new equipment, pastry kitchen and expanded pantry
Among the recent milestones:
- Cobb Convention Center reopened with a bang, hosting 8,000 young performers for the Junior Theater Festival and more than 60 events since.
- 1,200 community leaders attending the Cobb Chamber's Annual Dinner at the Cobb Convention Center were treated to the first meals served out of our completely rebuilt banquet kitchen. The new kitchen features state-of-the-art, energy-efficient equipment - from ovens, hoods, fryers, coolers and much more - ensuring every meal is prepared with precision, quality, and sustainability in mind. The new, dedicated pastry kitchen is equipped with industry-leading tools and extra space, allowing our team to craft desserts that are truly unforgettable.
- Cobb Convention Center unveiled a new logo! The new logo is a dynamic, radial "C" that conveys energy, movement, and connection-reflecting the Cobb Convention Center's role as a vibrant hub for events in Cobb County and metro Atlanta. Its layered geometry suggests multiple "C"s within, creating a sense of rhythm and architectural precision.
- The Cobb Energy Centre has been buzzing with excitement, featuring a whirlwind of performances, including 20 enchanting shows of The Nutcracker by the Atlanta Ballet during a bustling holiday season.
- ArtsBridge Foundation has hosted several inspiring and educational field trips, highlighted by the groundbreaking Young John Lewis play, as well as the 18th Georgia High School Musical Theater Awards, the most dazzling production yet.
LOOKING TOWARD THE FUTURE
We have an exciting year ahead as we mark continued progress on the convention center's $190 million expansion. We're looking forward to early 2027 when we'll reveal:
- An elegant, new, two-story grand entryway
- A new, 7,200-square-foot junior ballroom
- 11 new meeting rooms and an executive boardroom, totaling 24,000 square feet of state-of-the-art meeting room space with enhanced graphics and technology
- A unique, 11,000-square-foot outdoor event courtyard and a separate garden, both allowing natural lighting to penetrate interior conference room spaces
- New, connected parking with covered, all-weather access into the expanded facility
- Overall addition of 13,000 square feet of indoor event space
Cobb Energy Centre is undergoing a leadership change. Vickie Hubbard has departed after seven years as Managing Director, and longtime Director of Marketing, Sponsorship and Programming Tom Rowland is poised to step into the top leadership role.
As we head toward 2027, we're filled with excitement and anticipation for a bright future of bringing world-class events and thousands of visitors to Atlanta's premier convention and event destination. We can't wait to unveil the new spaces and events that will elevate your experience to new heights!